How AI Will Redefine Project Management as We Know It

It’s impressive, and sort of unsettling, to see the extent to which smart machines are taking over so many of the day-to-day jobs across the world. One of the first ‘smart machines’ by the San Francisco-based Momentum Machines was a device that could make grilled-to-order gourmet burgers from scratch without any human intervention at all. Rethink Robotics’ Baxter can learn repetitive assembly line-like tasks quickly and work alongside (and without) humans with no risk of injuring them. And then there is Google, which is powering through thousands of ‘deep learning’ projects that will significantly improve the way we search, discover, and experience the world around us by identifying and making sense of the millions of information patterns.

As intelligent machines begin to march their way into our worlds, outsmarting us along the way, it’s worth expending some thought into what all AI can do for us, our industries, and jobs, and how best we can use it to re-imagine the organizations for the future. Continue reading

Building an Active Remote Work Culture with Brightpod

remote team project management tool Here’s why I hate distance.

After college, much of my friend circle moved out to some god forsaken part of India and some managed to scurry to a whole another end of the world. I and three of my best friends are literally located in four corners of the world, and from talking across the desk every time a fly buzzed by we went to talking on hangouts every two weeks or three.

But in the last couple of months, our-grown up selves have come up with a system of sorts (occupational hazard, you see) for syncing our respective schedules for the next hangout session. I am quite proud to say that I have managed to “tech-it” all the way and collaborating schedules is literally a matter of clicking on a shared planner app. Continue reading

6 Essential Qualities of a Marketing Project Management Tool

Project Managment Tool for Marketing TeamsOver the last few months, in our conversations with marketing teams that have signed up and are using Brightpodwe’ve realized that there are certain qualities that marketers look for in a project management tool.

Marketing teams, actually have slightly different project management needs as compared to say, development teams. There is a huge demand for better collaboration & beautiful, zen software.

In this post, I’d like to share with all of you, our learning of what makes a great marketing project management tool & what you should look for when evaluating a tool for your own team.

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Marketers Against Repetition: Automate Campaign Planning With Brightpod!

RepetitionAs marketers, have you ever felt that a campaign cannot ever truly be classified as a project? I know I have. Marketing tasks are usually ongoing and repeated across every campaign. There’s always some copy you have to edit, A/B tests to run, content ideas to think of… I could go on.

Why then, do task management tools not cater to this basic need that marketers have? To be able to reduce repetition and automate the planning bit of a campaign should be a must have in any task management tool for marketing teams.

And that’s exactly what we’ve tried to do with Brightpod.

In this post, I’ll give you a quick rundown on how you can automate campaign planning and eliminate repetition using Brightpod.

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Marketers, Did You Know You Can Scale Your Marketing Agency By Using a Task Management Tool?

As a Marketing Agency in 2013, navigating the ever changing terrain of online marketing with just email as your collaboration tool of choice, is next to impossible.

As new marketing techniques become the norm, agencies will need to equip themselves with the right tools to provide the kind of services clients have now come to expect.

So how can a task management tool help agencies scale?

  1. They help save time:

    Probably the biggest benefit of using task management tools is saving time and getting things done faster. With a task management tool, planning & managing campaigns becomes a breeze!

    For instance, with Brightpod, teams can use ready-made marketing workflows to kickstart their campaigns instantly.

    Ready-Made Workflows in Brightpod

    Ready-Made Workflows in Brightpod

    Imagine this – Jill plans various kinds of digital marketing Campaigns. At the beginning of every new campaign, she lists down all the tasks the team needs to accomplish before, after and during the campaign. It’s an important part of the planning process, but what if she could automate it?

    That’s where a task management tool come in. For example, with Brightpod’s workflows, Jill can plan her campaigns with a single click. Also, with the ability to save custom workflows, she can tailor everything to the team’s needs.

  2. They Improve Team Productivity:

    One of the most obvious advantages of using a task management tool is the productivity boost it can give your team.

    Increase Team ProductivityMyra, founder of a digital marketing firm, manages a team of 9 employees. Keeping everyone on the same page is difficult but with a task management tool Myra’s team has been a lot more productive than before.

    How, you ask? With organized task lists, everybody knows about all the activities that have to be accomplished for a certain campaign. With each team member being assigned specific tasks, all everyone needs to do is concentrate on their tasks. There is no room for confusion or repetition.

    The best part? Myra can track each team member’s productivity so she can pitch in wherever she needs to.

  3. They help Reduce Cost & Increase Profits:

    Using a cloud-based task management tool can help curtail expenses and lead to increased profit.

    Reduce Costs & Increase Profits

    Reduce Costs & Increase Profits

    This is possible because task management tools provide a variety of services including task lists, collaboration & messaging, file storage etc. Not having to pay for all these services individually can help drastically reduce costs.

    Also without the hassle of non-hosted software and the maintenance expenses it brings, a cloud-based task management tool is a surefire way to decrease costs.

  4. They lead to Better Collaboration:

    Let’s go back to Myra again for a second. With a team of 9 employees, she needs a better way to collaborate. After all, can you imagine an email thread involving 9 people!

    With a task management tool, Myra can easily communicate with other team members and collaborate on campaigns. Another important aspect of her day to day work i.e. approving collaterals, designs and projects can be completely managed within a task management tool.

    9/10 - How's that for awesome!

    9/10 – How’s that for awesome!

  5. They help keep Clients in the Loop:

    Keeping Clients informed and in the loop is imperative for a successful marketing agency. Most task management tools allow for collaboration with external parties like clients and freelancers.

    With Brightpod, teams can simply rope in clients via email as well as add freelancers as members with limited permissions.


Like I said, the marketing landscape is changing exponentially. Only the marketing agencies that can adapt and stay effective will be able to survive.

The right tools and techniques can help them do that and concentrate on the work that really matters. Let a task management tool handle the rest!

Do you use a task management tool? How has it made you more productive?