How Marketers Stay Productive: Cáit Power of Element Wave

This week we feature Cáit Power, Mobile CRM Team Lead for Element Wave. Element Wave makes incredible technology that powers mobile marketing automation. Cáit’s background is in mobile marketing, journalism, and travel.

In this interview, you can read more about her work at Element Wave, favorite marketing tools, productivity tips as well as her advice for budding marketers.

Continue reading

7 Ways to Harness the Power of Mobile Marketing in 2016

banner-mobile-marketing

 

mobile-marketing-banner

Who cares about mobile marketing? Well, to be blunt, you should. We live in a society fairly obsessed with mobile devices, and that need for a 24/7 connection with the world wide web – and everyone else dialed into it – provides businesses with unparalleled access to a consumer base that’s hungry for information, products, and reasons why they should invest their time and money in whatever it is you have on offer. Check out these 7 ways to harness the power of mobile marketing and see if you can’t build a better business in 2016! Continue reading