How Marketers Stay Productive: Alex Boston of Paperlust

This week we feature, Alex Boston, Co-Founder of Paperlust. Paperlust brings you wedding invitation ideas, the latest paper and typography trends, DIY wedding projects and help you with wedding invitation wording.

In this interview, you can read more about his work at Paperlust, favorite marketing tools, productivity tips as well as his advice for budding marketers. Continue reading

How to Design for Your Targeted Demographic

As a graphic designer, you aim to create visuals that resonate with your target audience. Imagine that you’re a visual “chef” and that your designs are like the hors d’oeuvres at a party. Your goal is to create the kind of dishes (designs) that your target audience will flock to.

If they love your (metaphorical) meatballs on a stick — color palette, typeface, etc. — they’ll keep coming back for more, and they’ll be inspired to connect with your brand, website or project in the desired way.

But how do you do make that kind of connection? Well first, you’ve got to mingle.

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3 Tips for Nailing Social Media Design Strategy

social media design strategy

From one social media manager to another, you know this bit is not easy. Everybody out there has spoken so much about social media marketing strategy, but I wish there were advocates for the design folks as well. After all, these are the people who give personality to a brand and make it come alive.

In my profession (did I mention I am a copy ninja?), I am vehemently and almost unceasingly told that content needs to work in tandem with design. Surprisingly I have never heard it the other way around (*makes personal note to ponder over this soon*). Continue reading

25 Awesome Design Tools for Marketers

Design Tools for MarketersIt’s a visual world we live in.

Whether it’s social media or a website, users and followers respond to great design. We’re always hearing about how the placement of a button increases conversion rates or how an Infographic increases subscribers for a blog.

Visual marketing is here to stay but are you up to the challenge?

Fear not, marketers! Not everyone is a designer but with this handy list of tools you’ll be able to create brilliantly designed campaigns in no time.

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