One of the most important aspects of running your own website (and online business for that matter) is the average on-page time a user spends browsing the pages on your site. Google takes this number into account when ranking your page, too. It is also closely related to your conversion rate, because the more time people spend on your site, the higher the chances of them becoming customers. However, sometimes, despite offering high-quality content and great deals, your bounce rate will still remain unacceptably high.
This week we feature, Devin Bramhall, Content Director at Help Scout. Help Scout is a simple, scalable help desk solution for small businesses to manage customer support.
In this interview, you can read more about her work at Help Scout, favorite marketing tools, productivity tips as well as her advice for budding marketers. Continue reading
The digital world does not stop. It evolves faster than any other phenomenon we have experienced in our time. And content strategists are as caught up in this evolution as are designers, developers, and other IT professionals. Whether they are employed by a single enterprise or act as content marketing consultants, they live and work in a competitive, rapidly changing whirlwind.
Planning a content strategy, often for a full year at a time, means anticipating the trends that will be hot, so that content delivery methods, places, and frequency will capture the right audiences and meet their demands for information, entertainment and inspiration.
It’s been half a decade since I have been on the content side of marketing, consuming and creating a whole wad of it day in and day out. It’s a challenging field of work. Big wins happen quickly AND fade away quickly. Finding time to adapt and improve is the toughest part of the job, but it’s the one that ensures growth and continued occurrences of these short-lived successes. Continue reading
I remember my first job in marketing so well like it was yesterday. I started out as a senior content writer for a food start up that was still in the incubation stages. And while writing for the brand was my primary job, I gradually made myself more involved in the bigger, inbound marketing roles of the company. To be honest, I didn’t even know what the heck inbound marketing was all about but I remember being told that it’s got a whole lot to do with efforts you put in to get people to ‘opt into your brand and buy into your sh*t’.
‘Nough said. Continue reading