Attention Content Strategists – 8 Smart Moves for 2017

The digital world does not stop. It evolves faster than any other phenomenon we have experienced in our time. And content strategists are as caught up in this evolution as are designers, developers, and other IT professionals. Whether they are employed by a single enterprise or act as content marketing consultants, they live and work in a competitive, rapidly changing whirlwind.

Planning a content strategy, often for a full year at a time, means anticipating the trends that will be hot, so that content delivery methods, places, and frequency will capture the right audiences and meet their demands for information, entertainment and inspiration.

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Here’s How You Should Be Optimizing All Your Brand’s Content

It’s been half a decade since I have been on the content side of marketing, consuming and creating a whole wad of it day in and day out. It’s a challenging field of work. Big wins happen quickly AND fade away quickly. Finding time to adapt and improve is the toughest part of the job, but it’s the one that ensures growth and continued occurrences of these short-lived successes. Continue reading

Inbound Marketing Is Really Just Storytelling with a Purpose

inbound marketing storytellingI remember my first job in marketing so well like it was yesterday. I started out as a senior content writer for a food start up that was still in the incubation stages. And while writing for the brand was my primary job, I gradually made myself more involved in the bigger, inbound marketing roles of the company. To be honest, I didn’t even know what the heck inbound marketing was all about but I remember being told that it’s got a whole lot to do with efforts you put in to get people to ‘opt into your brand and buy into your sh*t’.

‘Nough said. Continue reading

The Business Side of Content

content publishing platformsThe idea of writing ‘content for business’ seems like a prettier definition of what an advertorial is. But that’s not quite what my recent experience tells me.

I have been a writer, a digital writer to be fair, for a good part of the last decade. And in the recent times, my role has matured into that of a content marketer. But writer I still remain. One who still thinks writing blog posts on a Sunday is a great way to spend the weekend. The rest of my week these days are filled with conversations about content creation, content trends, what’s new in digital publishing and what we need to ‘talk’ to our customers about this month. Continue reading

Newsletters: the Oldest New Thing in Content Marketing

emailers and newsletters for content marketingIf you are anything like me, addicted to great content, chances are you have signed up for a gazillion newsletters in the last year or so. And why not. All top brands these days are churning out amazing pieces of curated content; some personalized while others more kitsch and nouveau, and all to please me and my interests. I don’t hate admitting this, but I love this kind of attention. Continue reading