Attention Content Strategists – 8 Smart Moves for 2017

The digital world does not stop. It evolves faster than any other phenomenon we have experienced in our time. And content strategists are as caught up in this evolution as are designers, developers, and other IT professionals. Whether they are employed by a single enterprise or act as content marketing consultants, they live and work in a competitive, rapidly changing whirlwind.

Planning a content strategy, often for a full year at a time, means anticipating the trends that will be hot, so that content delivery methods, places, and frequency will capture the right audiences and meet their demands for information, entertainment and inspiration.

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The Business Side of Content

content publishing platformsThe idea of writing ‘content for business’ seems like a prettier definition of what an advertorial is. But that’s not quite what my recent experience tells me.

I have been a writer, a digital writer to be fair, for a good part of the last decade. And in the recent times, my role has matured into that of a content marketer. But writer I still remain. One who still thinks writing blog posts on a Sunday is a great way to spend the weekend. The rest of my week these days are filled with conversations about content creation, content trends, what’s new in digital publishing and what we need to ‘talk’ to our customers about this month. Continue reading

How to Create a Strong Brand Voice That Will Be Heard

brand voice for content marketing “If your brand was a guest at a dinner party you were hosting, what would you think about it?”

This was the question we started with when trying to figure out our brand’s voice. This was a first-of-its-kind activity for me and my team, borne out of the realization (following a thorough content audit) that we needed to speak about our brand in a consistent way across all channels – be it social media, website, outreach campaigns or even the emails we send out every day.

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Newsletters: the Oldest New Thing in Content Marketing

emailers and newsletters for content marketingIf you are anything like me, addicted to great content, chances are you have signed up for a gazillion newsletters in the last year or so. And why not. All top brands these days are churning out amazing pieces of curated content; some personalized while others more kitsch and nouveau, and all to please me and my interests. I don’t hate admitting this, but I love this kind of attention. Continue reading

Content Marketing in 2016: What You Need to Know

content marketing 2016

2015 was a year of many content highs. Everybody – from young design startups to big hoteliers – every man jack of a brand has been busy tethering themselves fast to the content marketing band wagon and that’s a great news for all of us who are working in the digital marketing domain. For one, it means that brands – big and small – have found a deeper appreciation for experiential marketing, choosing to allot a lot more focus to targeted marketing and building relevancy in the way they communicate with their people – any people – stakeholders, customers, employees as well as communities. Continue reading