One of the most important aspects of running your own website (and online business for that matter) is the average on-page time a user spends browsing the pages on your site. Google takes this number into account when ranking your page, too. It is also closely related to your conversion rate, because the more time people spend on your site, the higher the chances of them becoming customers. However, sometimes, despite offering high-quality content and great deals, your bounce rate will still remain unacceptably high.
Your workload is heavy; it’s so heavy that you often wonder how you get things done. In the world of online promotions, there is an industry secret that the experts know: two heads are better than one. This is why collaborative content marketing is going to streamline your productivity and save your life.
Excellent writing is a crucial skill that every business professional must possess in order to properly convey concepts and ideas as part of their marketing strategy. Nowadays when digital marketing is taking over printed word, every marketer is required to keep pace with technology. Therefore, if you wish to reach your success using the latest marketing tips, you need to be a marketer who:
The digital world does not stop. It evolves faster than any other phenomenon we have experienced in our time. And content strategists are as caught up in this evolution as are designers, developers, and other IT professionals. Whether they are employed by a single enterprise or act as content marketing consultants, they live and work in a competitive, rapidly changing whirlwind.
Planning a content strategy, often for a full year at a time, means anticipating the trends that will be hot, so that content delivery methods, places, and frequency will capture the right audiences and meet their demands for information, entertainment and inspiration.
As a content marketing professional, the first thing you are introduced to in the job is the marketing calendar. Typically an excel sheet of tactical plans pertaining to brand building and promotions, a marketing calendar is the heart and soul of all marketing activities – digital and offline. And if you don’t have a solid one to guide you (or your team’s) efforts it might as well all be a wild goose chase.