Here’s How You Should Be Optimizing All Your Brand’s Content

It’s been half a decade since I have been on the content side of marketing, consuming and creating a whole wad of it day in and day out. It’s a challenging field of work. Big wins happen quickly AND fade away quickly. Finding time to adapt and improve is the toughest part of the job, but it’s the one that ensures growth and continued occurrences of these short-lived successes. Continue reading

Inbound Marketing Is Really Just Storytelling with a Purpose

inbound marketing storytellingI remember my first job in marketing so well like it was yesterday. I started out as a senior content writer for a food start up that was still in the incubation stages. And while writing for the brand was my primary job, I gradually made myself more involved in the bigger, inbound marketing roles of the company. To be honest, I didn’t even know what the heck inbound marketing was all about but I remember being told that it’s got a whole lot to do with efforts you put in to get people to ‘opt into your brand and buy into your sh*t’.

‘Nough said. Continue reading