A brand is a name or a logo associated with the product or service. The influence produced by a brand on the decisions made by customers is referred to as a brand equity. Simply saying, it is how customers recognize why a company is different from the others and better from those that provide the same products.
While most discussion revolving around a company’s brand tends to discuss these two notions separately, the truth is both your employer and your business brand are part of the image you project to the public. Continue reading