As a content marketing professional, the first thing you are introduced to in the job is the marketing calendar. Typically an excel sheet of tactical plans pertaining to brand building and promotions, a marketing calendar is the heart and soul of all marketing activities – digital and offline. And if you don’t have a solid one to guide you (or your team’s) efforts it might as well all be a wild goose chase.
Think about the last time you played a video game.
What really got your pulse racing through the course of its completion? If I had to take a long shot at this, I’d guess it was all about the rush you got from completing one level after another. It was all about that sense of achievement and taking over the challenge that pushed you deeper into the pursuit. I am sure most of you reading this will agree with my argument.
Now imagine if this very game was set as one long, protracted play with no levels to mark your advancement. Would feel the same kind of excitement and rush playing it? Continue reading
A lot has been spoken about agile marketing in recent times. Borrowed from the agile development philosophy, agile marketing gives precedence to flexibility and adapting to change rather than sticking to a rigid plan. It also focuses on marketing plans that are like ‘sprints’ which allow marketers to assess their ROI quickly and change track if required.
I believe Agile Marketing is a productive way to approach marketing planning & execution and agile marketers themselves are typically the ones able to pivot and leverage existing trends to improve their campaigns in real-time. So what differentiates agile marketers from traditional marketers?
Here are the 7 qualities of highly effective agile marketers: