When you’re trying to make a small business popular, you know that its success depends on your marketing efforts. You want to attract a huge audience and you need as many conversions as possible. Most of all, you’re focused on developing the online reputation for your brand. You want people to hear about it, and the internet offers great chances for gaining recognition.
This week we feature, Stephanie Gonzalez, Director of Marketing Communications at TeamSnap. TeamSnap is the No. 1 sports team management software for coaches, managers and organizers to save time organizing their teams and groups online.
In this interview, you can read more about her work at TeamSnap, favorite marketing tools, productivity tips as well as her advice for budding marketers. Continue reading
As a content marketing professional, the first thing you are introduced to in the job is the marketing calendar. Typically an excel sheet of tactical plans pertaining to brand building and promotions, a marketing calendar is the heart and soul of all marketing activities – digital and offline. And if you don’t have a solid one to guide you (or your team’s) efforts it might as well all be a wild goose chase.
This week we feature, Janessa Lantz, Principal Content Marketing Strategist at HubSpot. HubSpot is a company based in Cambridge, Massachusetts that develops and markets software products for inbound marketing.
In this interview, you can read more about her work at HubSpot, favorite marketing tools, productivity tips as well as her advice for budding marketers.
It’s been half a decade since I have been on the content side of marketing, consuming and creating a whole wad of it day in and day out. It’s a challenging field of work. Big wins happen quickly AND fade away quickly. Finding time to adapt and improve is the toughest part of the job, but it’s the one that ensures growth and continued occurrences of these short-lived successes. Continue reading