One of the most important aspects of running your own website (and online business for that matter) is the average on-page time a user spends browsing the pages on your site. Google takes this number into account when ranking your page, too. It is also closely related to your conversion rate, because the more time people spend on your site, the higher the chances of them becoming customers. However, sometimes, despite offering high-quality content and great deals, your bounce rate will still remain unacceptably high.
This week we feature Cáit Power, Mobile CRM Team Lead for Element Wave. Element Wave makes incredible technology that powers mobile marketing automation. Cáit’s background is in mobile marketing, journalism, and travel.
In this interview, you can read more about her work at Element Wave, favorite marketing tools, productivity tips as well as her advice for budding marketers.
Simple ideas can change your life.
If you are anything like me, you are always looking for the next best thing. And often, the best ideas come from industries completely unrelated to your own!
Recently I discovered the principles of 5S from the Lean Manufacturing. I know what you are thinking. Manufacturing! I work in marketing.
But bear with me.
This week we feature, Alex Boston, Co-Founder of Paperlust. Paperlust brings you wedding invitation ideas, the latest paper and typography trends, DIY wedding projects and help you with wedding invitation wording.
In this interview, you can read more about his work at Paperlust, favorite marketing tools, productivity tips as well as his advice for budding marketers. Continue reading
A brand is a name or a logo associated with the product or service. The influence produced by a brand on the decisions made by customers is referred to as a brand equity. Simply saying, it is how customers recognize why a company is different from the others and better from those that provide the same products.