A brand is a name or a logo associated with the product or service. The influence produced by a brand on the decisions made by customers is referred to as a brand equity. Simply saying, it is how customers recognize why a company is different from the others and better from those that provide the same products.
This week we feature, Ryan Hanly, Founder of Travello. Travello is a social network app for all types of travelers, from 1st time backpackers to experienced solo travelers & digital nomads.
In this interview, you can read more about his work at Travello, favorite marketing tools, productivity tips as well as his advice for budding marketers. Continue reading
You never know when you’ll be working with an uncooperative team member. You can’t beat them, and you can’t afford to join them. You need your marketing project to flow smoothly, and allowing an uncooperative team member to take a toll on the project will ultimately become an astounding waste of time and money. When you’ve found yourself in the clutches of someone who seems to be working against you, you need to make sure you’re a few steps ahead of the game.
This week we feature James Bailey, CEO and Founder of GetIdeas. GetIdeas.io is a collaborative user driven platform for anyone to find or request ideas. Easily see the best ideas at the top of lists as users give their opinions.
In this interview, you can read more about his work at GetIdeas, favorite marketing tools, productivity tips as well as his advice for budding marketers.
There is a note on my desk that reads “I survived another meeting that should have been an email.” I put that note there and yes, I hate meetings that are without an agenda, rob me of my productive hours and leave me feeling exhausted. I have finally found a way to put an end to all the pointlessness. Continue reading