5 Ways Uncooperative Team Members Thwart Your Project (And How to Save It)

You never know when you’ll be working with an uncooperative team member. You can’t beat them, and you can’t afford to join them. You need your marketing project to flow smoothly, and allowing an uncooperative team member to take a toll on the project will ultimately become an astounding waste of time and money. When you’ve found yourself in the clutches of someone who seems to be working against you, you need to make sure you’re a few steps ahead of the game.

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The Only 2 Things That Matter in Any Marketing Calendar

As a content marketing professional, the first thing you are introduced to in the job is the marketing calendar. Typically an excel sheet of tactical plans pertaining to brand building and promotions, a marketing calendar is the heart and soul of all marketing activities – digital and offline. And if you don’t have a solid one to guide you (or your team’s) efforts it might as well all be a wild goose chase.

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4 Reasons Why ‘Good Enough’ Is a Good Enough Productivity Tip

I have been a start-up girl for the longest time. I have worked with a whole bunch of dynamic people, those who are always sprinting, always busy and always ‘on’. The lights never go down in most of these offices and there is always a little too much that’s left to be done.

The good thing about a setup like this is that it breeds an active work culture, one with thriving momentum and proactivity. On the hind sight, when the environment gets this busy and things are piling their way to the north, it becomes, if nothing else, challenging to deliver perfect work. Continue reading