How to Thrive as a Successful Remote Marketing Professional

Today’s jobs aren’t what they used to be.

We hire talent for the value they bring to the team and not just for their credentials. We hire for a purpose, not a position. Full-time jobs are disappearing. Full-time employees are, after all, an expensive resource these days. We consciously stay away from making promises of job security, health benefits, and/or financial safety. We do not limit our choices to what’s accessible. And if all the many studies out there are anything to go by we are favoring, more and more, a transient work economy where talent thrives on alternate work arrangements and not just their full-time jobs. Continue reading

5 Creative Ways to Land a Remote Freelance Job

Freelancing has its thrills. It’s a chance to break away from the typical corporate way of life, to work on projects that speak to your unique skills and talent, and all this with a lot of flexibility and work-life balance, too. Many professionals, today, are open to taking up freelance projects when they move out of full-time jobs and are looking to explore their options. Some just like the idea of making a few extra bucks as a remote project resource. And many times, it just so happens that those who start out with just a few projects end up realizing that the amount of work this way is enough to make freelancing and contractual projects a decent full-time thing.

But whether it’s you who has chosen the life of a remote project contributor or a freelancer, or that it’s chosen you, the only way to become successful as a resource-for-hire is to know what you are up against. Continue reading

Marketers Take Note: A Sure-Shot Way to Drive Growth Is by Investing in People

One of the things you most frequently pick up at any marketing meetings these days is the term ‘growth’. And for obvious reasons, too.

The need of the hour across most marketing-driven organizations is to start thinking ‘macro’, to aggregate the best revenue generating and brand building ideas from everywhere they pour in, and to build teams that think beyond campaigns and copies.

In my recent stint at a marketing organization, one of that vital tasks that I and the team were signed up for was to help drive the said company’s sustainable growth agenda. And as a team, we realized early on that playing by the conventional rules of the game would not cut it if we really had to tear through the noise in the market. What we also realized was that this was a great opportunity for the lot of us to help map a new way of work for the entire marketing team. Continue reading

5 Ways Uncooperative Team Members Thwart Your Project (And How to Save It)

You never know when you’ll be working with an uncooperative team member. You can’t beat them, and you can’t afford to join them. You need your marketing project to flow smoothly, and allowing an uncooperative team member to take a toll on the project will ultimately become an astounding waste of time and money. When you’ve found yourself in the clutches of someone who seems to be working against you, you need to make sure you’re a few steps ahead of the game.

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