Excellent writing is a crucial skill that every business professional must possess in order to properly convey concepts and ideas as part of their marketing strategy. Nowadays when digital marketing is taking over printed word, every marketer is required to keep pace with technology. Therefore, if you wish to reach your success using the latest marketing tips, you need to be a marketer who:
Every marketer knows about Hootsuite and Buffer, Google Analytics and BuzzSumo. These tools are essential for entrepreneurs or marketers who are developing their first simple campaigns, but most tried and tested marketers need additional resources to keep their material fresh and their productivity high.
The following new must-have marketing tools allow marketers to develop innovative campaigns, set older campaigns on autopilot, and generally increase the amount of work they can do every day.
I have been working with a consumer goods e-commerce client for more than 2 years now, overseeing their global marketing efforts through and through.
When I started out with these guys, they were pacing at warp speed, looking to do a thousand things very fast. And that’s sort of the expectation when the company is chasing growth and looking to scale up. But for some reason, somehow, somewhere down the line, the pace got slower. The numbers remained where they were when we started our seemingly grand plans, even after putting a lot of effort and money. And then for the next few weeks, we just kept brainstorming about what we could do to grow the sales and scale the business to greater heights. Continue reading
The digital world does not stop. It evolves faster than any other phenomenon we have experienced in our time. And content strategists are as caught up in this evolution as are designers, developers, and other IT professionals. Whether they are employed by a single enterprise or act as content marketing consultants, they live and work in a competitive, rapidly changing whirlwind.
Planning a content strategy, often for a full year at a time, means anticipating the trends that will be hot, so that content delivery methods, places, and frequency will capture the right audiences and meet their demands for information, entertainment and inspiration.
It’s been half a decade since I have been on the content side of marketing, consuming and creating a whole wad of it day in and day out. It’s a challenging field of work. Big wins happen quickly AND fade away quickly. Finding time to adapt and improve is the toughest part of the job, but it’s the one that ensures growth and continued occurrences of these short-lived successes. Continue reading