One of the most important aspects of running your own website (and online business for that matter) is the average on-page time a user spends browsing the pages on your site. Google takes this number into account when ranking your page, too. It is also closely related to your conversion rate, because the more time people spend on your site, the higher the chances of them becoming customers. However, sometimes, despite offering high-quality content and great deals, your bounce rate will still remain unacceptably high.
Simple ideas can change your life.
If you are anything like me, you are always looking for the next best thing. And often, the best ideas come from industries completely unrelated to your own!
Recently I discovered the principles of 5S from the Lean Manufacturing. I know what you are thinking. Manufacturing! I work in marketing.
But bear with me.
You never know when you’ll be working with an uncooperative team member. You can’t beat them, and you can’t afford to join them. You need your marketing project to flow smoothly, and allowing an uncooperative team member to take a toll on the project will ultimately become an astounding waste of time and money. When you’ve found yourself in the clutches of someone who seems to be working against you, you need to make sure you’re a few steps ahead of the game.
There is a note on my desk that reads “I survived another meeting that should have been an email.” I put that note there and yes, I hate meetings that are without an agenda, rob me of my productive hours and leave me feeling exhausted. I have finally found a way to put an end to all the pointlessness. Continue reading
Your workload is heavy; it’s so heavy that you often wonder how you get things done. In the world of online promotions, there is an industry secret that the experts know: two heads are better than one. This is why collaborative content marketing is going to streamline your productivity and save your life.