It’s been half a decade since I have been on the content side of marketing, consuming and creating a whole wad of it day in and day out. It’s a challenging field of work. Big wins happen quickly AND fade away quickly. Finding time to adapt and improve is the toughest part of the job, but it’s the one that ensures growth and continued occurrences of these short-lived successes. Continue reading
A whopping 25,000 likes, 10,000 shares, and 6,000 comments–these figures are evidence of the power of gamification as proven by M&M in their online eye-spy campaign. Right now, gamification is a marketer’s best friend to produce engagement that leads to outstanding results. The added benefits of interactivity and reward make gamified marketing more attention-grabbing and increases customer loyalty vs. static, traditional digital marketing.
The one thought that has kept me at ease these past few months is that I have progressively been grooming myself to make conscious life choices and in general, at that. I am a more thoughtful shopper today, more conscious about my meals, and quite mindful of my impact on the people and the environment around me. But this time around I am looking at ‘scaling’ things up in the year that’s to come – improving what I have tweaked. And that’s all in the good spirit of living a fulfilled and productive life, fairly and honestly speaking.
Many companies have user software, whether it is a game or useful application, as their end product. Ticket submission is an effective solution to keep in touch with your users and work on your software improvements. But what happens when your support team gets overflooded with tickets from your customers? Hiring more employees for your support team will raise support costs and overall company’s costs. Continue reading
It’s that time of the year when we are looking back at all that we’ve done, achieved, and managed to make better in the year that just went by. And while the year wasn’t quite the breeze we’d (naively) hoped it would be, we find ourselves feeling positive and more prepared to take on all that 2017 has to offer.
Among the many things we worked on and gave a thought to, one was the subject matter of productivity. How could we size it up in 2017? In what ways can we make all that we know about productivity more relevant for 2017? What are the innovative productivity tips and tricks for the year to come? What’s going to help us work smarter and more mindfully this year?