Things to Know About Working With a Content Writer

Today’s world is extremely well connected. You could be sat at home and in a matter of seconds be chatting to someone online, in full High Definition, who’s sat 5000 miles away.

It is crazy, isn’t it?

But, surely in this super-connected world, there must be ways businesses can benefit from this connectivity? Surely this kind of technology has opened up new ideas and services that would have otherwise been impossible?

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How to Thrive as a Successful Remote Marketing Professional

Today’s jobs aren’t what they used to be.

We hire talent for the value they bring to the team and not just for their credentials. We hire for a purpose, not a position. Full-time jobs are disappearing. Full-time employees are, after all, an expensive resource these days. We consciously stay away from making promises of job security, health benefits, and/or financial safety. We do not limit our choices to what’s accessible. And if all the many studies out there are anything to go by we are favoring, more and more, a transient work economy where talent thrives on alternate work arrangements and not just their full-time jobs. Continue reading

5 Creative Ways to Land a Remote Freelance Job

Freelancing has its thrills. It’s a chance to break away from the typical corporate way of life, to work on projects that speak to your unique skills and talent, and all this with a lot of flexibility and work-life balance, too. Many professionals, today, are open to taking up freelance projects when they move out of full-time jobs and are looking to explore their options. Some just like the idea of making a few extra bucks as a remote project resource. And many times, it just so happens that those who start out with just a few projects end up realizing that the amount of work this way is enough to make freelancing and contractual projects a decent full-time thing.

But whether it’s you who has chosen the life of a remote project contributor or a freelancer, or that it’s chosen you, the only way to become successful as a resource-for-hire is to know what you are up against. Continue reading

Emails That Work: Here’s How You Make Email Marketing Holistic

Since the dawn of email marketing, its core purpose has remained the same – to send the right kind of content, to the right people and at the right time. Thanks to all the many years of tech developments and sophistications, most notably the smart data mining technologies, we have managed to map the ‘right people’ and the ‘right time’ for all our marketing communications, including email marketing.

Seemingly enough, we are still struggling with the ‘right content’ bit. Although one can argue that the overarching context of any marketing communication is to be relevant and useful to the consumer, email marketing paces on a broader track. Continue reading

10 Content Formatting Tweaks to Increase the Average On-Page Time

One of the most important aspects of running your own website (and online business for that matter) is the average on-page time a user spends browsing the pages on your site. Google takes this number into account when ranking your page, too. It is also closely related to your conversion rate, because the more time people spend on your site, the higher the chances of them becoming customers. However, sometimes, despite offering high-quality content and great deals, your bounce rate will still remain unacceptably high.

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