The Only 2 Things That Matter in Any Marketing Calendar

As a content marketing professional, the first thing you are introduced to in the job is the marketing calendar. Typically an excel sheet of tactical plans pertaining to brand building and promotions, a marketing calendar is the heart and soul of all marketing activities – digital and offline. And if you don’t have a solid one to guide you (or your team’s) efforts it might as well all be a wild goose chase.

Continue reading

7 Best-Ever Productivity Tips to Start 2017 on the Right Track

It’s that time of the year when we are looking back at all that we’ve done, achieved, and managed to make better in the year that just went by. And while the year wasn’t quite the breeze we’d (naively) hoped it would be, we find ourselves feeling positive and more prepared to take on all that 2017 has to offer.

Among the many things we worked on and gave a thought to, one was the subject matter of productivity. How could we size it up in 2017? In what ways can we make all that we know about productivity more relevant for 2017? What are the innovative productivity tips and tricks for the year to come? What’s going to help us work smarter and more mindfully this year?

Continue reading

How to Support Mobility and Collaboration in the New Age

remote team mobilityA recent article by Wired notes that over a billion people today work on ‘untethered systems’. This means about 20% of the global workforce has acclimatized itself to a remote-work culture in some way or the other, and that’s 1 in every 6 people we are talking about – globally. That’s a whopping bit of statistic and enough to get any organization unnerved. Continue reading

A Beginners Guide to Workflow Management Systems

custom workflow management system

Looking for a workflow management system?

Project management is part art and part knack. Thankfully we have distanced ourselves from the obsolete systems of project management which have been rather costly, inefficient, confusing and frankly too cumbersome to deal with all together.

The biggest problem has been the generality of the solution that used to be offered to all through these hardware-bound systems. Continue reading