Marketers Take Note: A Sure-Shot Way to Drive Growth Is by Investing in People

One of the things you most frequently pick up at any marketing meetings these days is the term ‘growth’. And for obvious reasons, too.

The need of the hour across most marketing-driven organizations is to start thinking ‘macro’, to aggregate the best revenue generating and brand building ideas from everywhere they pour in, and to build teams that think beyond campaigns and copies.

In my recent stint at a marketing organization, one of that vital tasks that I and the team were signed up for was to help drive the said company’s sustainable growth agenda. And as a team, we realized early on that playing by the conventional rules of the game would not cut it if we really had to tear through the noise in the market. What we also realized was that this was a great opportunity for the lot of us to help map a new way of work for the entire marketing team. Continue reading

How AI Will Redefine Project Management as We Know It

It’s impressive, and sort of unsettling, to see the extent to which smart machines are taking over so many of the day-to-day jobs across the world. One of the first ‘smart machines’ by the San Francisco-based Momentum Machines was a device that could make grilled-to-order gourmet burgers from scratch without any human intervention at all. Rethink Robotics’ Baxter can learn repetitive assembly line-like tasks quickly and work alongside (and without) humans with no risk of injuring them. And then there is Google, which is powering through thousands of ‘deep learning’ projects that will significantly improve the way we search, discover, and experience the world around us by identifying and making sense of the millions of information patterns.

As intelligent machines begin to march their way into our worlds, outsmarting us along the way, it’s worth expending some thought into what all AI can do for us, our industries, and jobs, and how best we can use it to re-imagine the organizations for the future. Continue reading

The Only 2 Things That Matter in Any Marketing Calendar

As a content marketing professional, the first thing you are introduced to in the job is the marketing calendar. Typically an excel sheet of tactical plans pertaining to brand building and promotions, a marketing calendar is the heart and soul of all marketing activities – digital and offline. And if you don’t have a solid one to guide you (or your team’s) efforts it might as well all be a wild goose chase.

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7 Best-Ever Productivity Tips to Start 2017 on the Right Track

It’s that time of the year when we are looking back at all that we’ve done, achieved, and managed to make better in the year that just went by. And while the year wasn’t quite the breeze we’d (naively) hoped it would be, we find ourselves feeling positive and more prepared to take on all that 2017 has to offer.

Among the many things we worked on and gave a thought to, one was the subject matter of productivity. How could we size it up in 2017? In what ways can we make all that we know about productivity more relevant for 2017? What are the innovative productivity tips and tricks for the year to come? What’s going to help us work smarter and more mindfully this year?

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