Here’s How You Should Be Optimizing All Your Brand’s Content

It’s been half a decade since I have been on the content side of marketing, consuming and creating a whole wad of it day in and day out. It’s a challenging field of work. Big wins happen quickly AND fade away quickly. Finding time to adapt and improve is the toughest part of the job, but it’s the one that ensures growth and continued occurrences of these short-lived successes. Continue reading

7 Gaps to Fix Your Content Marketing Strategy


In marketing, you need to plan every single detail of your strategy before actually proceeding to the execution of the plan. But there are always those little things that we did not pay attention to and that seem like a bug in a perfect algorithm that we made.

This article, however, will mention a few mistakes that are often made in content marketing and they might just help you discover the smaller mistakes that you have been making along the way. Continue reading

‘tis the Season for Holiday Marketing!

smileysnowman-768212Working on your 2016 holiday marketing campaigns? Well, it’s about time anyway.

It’s that time of the year when every marketing calendar in every company across this world is being colored red, white and green for the biggest retail season of the year. And if you haven’t uncapped your sharpies just yet, well, it’s about time you do and get your calendars going!

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How to Gain Ecommerce Sales on Pinterest


If you thought that Facebook or Instagram helps/ or plays major role to increase ecommerce website traffic, then you are probably wrong. It’s Pinterest that generates more Traffic & Sales for online websites. Interestingly, 87% of Social Media Users claim Pinterest to be the reason for buying something. According to another study, an average Pinterest user spends $180 compared to a measly $85 spend on Facebook, which makes Pinterest a great tool to push up your sales. If you are looking to leverage this medium for your ecommerce store, here’s how to do it.

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Inbound Marketing Is Really Just Storytelling with a Purpose

inbound marketing storytellingI remember my first job in marketing so well like it was yesterday. I started out as a senior content writer for a food start up that was still in the incubation stages. And while writing for the brand was my primary job, I gradually made myself more involved in the bigger, inbound marketing roles of the company. To be honest, I didn’t even know what the heck inbound marketing was all about but I remember being told that it’s got a whole lot to do with efforts you put in to get people to ‘opt into your brand and buy into your sh*t’.

‘Nough said. Continue reading