Marketers Take Note: A Sure-Shot Way to Drive Growth Is by Investing in People

One of the things you most frequently pick up at any marketing meetings these days is the term ‘growth’. And for obvious reasons, too.

The need of the hour across most marketing-driven organizations is to start thinking ‘macro’, to aggregate the best revenue generating and brand building ideas from everywhere they pour in, and to build teams that think beyond campaigns and copies.

In my recent stint at a marketing organization, one of that vital tasks that I and the team were signed up for was to help drive the said company’s sustainable growth agenda. And as a team, we realized early on that playing by the conventional rules of the game would not cut it if we really had to tear through the noise in the market. What we also realized was that this was a great opportunity for the lot of us to help map a new way of work for the entire marketing team. Continue reading

Emails That Work: Here’s How You Make Email Marketing Holistic

Since the dawn of email marketing, its core purpose has remained the same – to send the right kind of content, to the right people and at the right time. Thanks to all the many years of tech developments and sophistications, most notably the smart data mining technologies, we have managed to map the ‘right people’ and the ‘right time’ for all our marketing communications, including email marketing.

Seemingly enough, we are still struggling with the ‘right content’ bit. Although one can argue that the overarching context of any marketing communication is to be relevant and useful to the consumer, email marketing paces on a broader track. Continue reading

10 Content Formatting Tweaks to Increase the Average On-Page Time

One of the most important aspects of running your own website (and online business for that matter) is the average on-page time a user spends browsing the pages on your site. Google takes this number into account when ranking your page, too. It is also closely related to your conversion rate, because the more time people spend on your site, the higher the chances of them becoming customers. However, sometimes, despite offering high-quality content and great deals, your bounce rate will still remain unacceptably high.

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