As a content marketing professional, the first thing you are introduced to in the job is the marketing calendar. Typically an excel sheet of tactical plans pertaining to brand building and promotions, a marketing calendar is the heart and soul of all marketing activities – digital and offline. And if you don’t have a solid one to guide you (or your team’s) efforts it might as well all be a wild goose chase.
It’s been half a decade since I have been on the content side of marketing, consuming and creating a whole wad of it day in and day out. It’s a challenging field of work. Big wins happen quickly AND fade away quickly. Finding time to adapt and improve is the toughest part of the job, but it’s the one that ensures growth and continued occurrences of these short-lived successes. Continue reading
In marketing, you need to plan every single detail of your strategy before actually proceeding to the execution of the plan. But there are always those little things that we did not pay attention to and that seem like a bug in a perfect algorithm that we made.
This article, however, will mention a few mistakes that are often made in content marketing and they might just help you discover the smaller mistakes that you have been making along the way. Continue reading
Working on your 2016 holiday marketing campaigns? Well, it’s about time anyway.
It’s that time of the year when every marketing calendar in every company across this world is being colored red, white and green for the biggest retail season of the year. And if you haven’t uncapped your sharpies just yet, well, it’s about time you do and get your calendars going!
If you thought that Facebook or Instagram helps/ or plays major role to increase ecommerce website traffic, then you are probably wrong. It’s Pinterest that generates more Traffic & Sales for online websites. Interestingly, 87% of Social Media Users claim Pinterest to be the reason for buying something. According to another study, an average Pinterest user spends $180 compared to a measly $85 spend on Facebook, which makes Pinterest a great tool to push up your sales. If you are looking to leverage this medium for your ecommerce store, here’s how to do it.