7 Gaps to Fix Your Content Marketing Strategy

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In marketing, you need to plan every single detail of your strategy before actually proceeding to the execution of the plan. But there are always those little things that we did not pay attention to and that seem like a bug in a perfect algorithm that we made.

This article, however, will mention a few mistakes that are often made in content marketing and they might just help you discover the smaller mistakes that you have been making along the way. Continue reading

‘tis the Season for Holiday Marketing!

smileysnowman-768212Working on your 2016 holiday marketing campaigns? Well, it’s about time anyway.

It’s that time of the year when every marketing calendar in every company across this world is being colored red, white and green for the biggest retail season of the year. And if you haven’t uncapped your sharpies just yet, well, it’s about time you do and get your calendars going!

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How to Gain Ecommerce Sales on Pinterest

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If you thought that Facebook or Instagram helps/ or plays major role to increase ecommerce website traffic, then you are probably wrong. It’s Pinterest that generates more Traffic & Sales for online websites. Interestingly, 87% of Social Media Users claim Pinterest to be the reason for buying something. According to another study, an average Pinterest user spends $180 compared to a measly $85 spend on Facebook, which makes Pinterest a great tool to push up your sales. If you are looking to leverage this medium for your ecommerce store, here’s how to do it.

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Inbound Marketing Is Really Just Storytelling with a Purpose

inbound marketing storytellingI remember my first job in marketing so well like it was yesterday. I started out as a senior content writer for a food start up that was still in the incubation stages. And while writing for the brand was my primary job, I gradually made myself more involved in the bigger, inbound marketing roles of the company. To be honest, I didn’t even know what the heck inbound marketing was all about but I remember being told that it’s got a whole lot to do with efforts you put in to get people to ‘opt into your brand and buy into your sh*t’.

‘Nough said. Continue reading

5 Free or Cheap Market Research Techniques for Small Businesses

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Larger companies have a multi-million-dollar marketing budget to spend on nationwide advertising and focus groups, so that they can reach potential customers and become aware of their requirements. Indeed, it’s hard to conceive of a business that could flourish without this. Every start-up business needs to work on marketing right from their earliest days; miss that vital step, and your business is going nowhere. But what if you don’t have the massive budget of those larger companies? All is not lost; indeed, every business had to start somewhere before it grew to its present size, and probably without the millions it has to spend on marketing today. In fact, smaller businesses are actually in a better position in one sense: they can access their customers easily and directly. That means they can make use of some simple and effective methods of marketing that won’t cost a fortune. Continue reading