6 Better Marketing Tools for More Advanced Marketing Campaigns

Every marketer knows about Hootsuite and Buffer, Google Analytics and BuzzSumo. These tools are essential for entrepreneurs or marketers who are developing their first simple campaigns, but most tried and tested marketers need additional resources to keep their material fresh and their productivity high.

The following new must-have marketing tools allow marketers to develop innovative campaigns, set older campaigns on autopilot, and generally increase the amount of work they can do every day.

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Attention Content Strategists – 8 Smart Moves for 2017

The digital world does not stop. It evolves faster than any other phenomenon we have experienced in our time. And content strategists are as caught up in this evolution as are designers, developers, and other IT professionals. Whether they are employed by a single enterprise or act as content marketing consultants, they live and work in a competitive, rapidly changing whirlwind.

Planning a content strategy, often for a full year at a time, means anticipating the trends that will be hot, so that content delivery methods, places, and frequency will capture the right audiences and meet their demands for information, entertainment and inspiration.

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The Google Pixel and Google Assistant- What They Mean for Mobile SEO

Google’s new flagship phone, the Google Pixel, has been on the market for several months and received nothing but rave reviews from journalists.

Spearheading the Pixel’s excellent launch is Google’s new voice platform, Google assistant. We’re coming to understand is that it’s Google assistant, and less the Pixel, that’s really disrupting the mobile market.

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10 Best Email Marketing Tools for Small Businesses

When you’re trying to make a small business popular, you know that its success depends on your marketing efforts. You want to attract a huge audience and you need as many conversions as possible. Most of all, you’re focused on developing the online reputation for your brand. You want people to hear about it, and the internet offers great chances for gaining recognition.

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The Only 2 Things That Matter in Any Marketing Calendar

As a content marketing professional, the first thing you are introduced to in the job is the marketing calendar. Typically an excel sheet of tactical plans pertaining to brand building and promotions, a marketing calendar is the heart and soul of all marketing activities – digital and offline. And if you don’t have a solid one to guide you (or your team’s) efforts it might as well all be a wild goose chase.

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