Tactics Marketing Agencies Can Use to Make Client Testimonials More Persuasive

Client testimonials are quickly becoming the number one tool for building the credibility of a brand.

It’s not a secret that 88 percent of buyers trust online reviews as much as they trust a personal recommendation. Almost 39 percent of people report going through online reviews on a regular basis and 85 percent of buyers report that they read up to 10 reviews before making a purchasing decision.

Continue reading

Things to Know About Working With a Content Writer

Today’s world is extremely well connected. You could be sat at home and in a matter of seconds be chatting to someone online, in full High Definition, who’s sat 5000 miles away.

It is crazy, isn’t it?

But, surely in this super-connected world, there must be ways businesses can benefit from this connectivity? Surely this kind of technology has opened up new ideas and services that would have otherwise been impossible?

Continue reading

The Skills to Build Social Media Influence & How You Can Acquire Them

Influence is valuable as a social currency, on social media and off. More business are on social networks now than ever, and social users have begun to see through marketing tactics and attempts at promotion. As a result, individuals with influence over specific communities or “influencers” have become popular among brands and marketers, as means to overcome that hurdle.

Continue reading

How Strategy Games Can Improve Your Productivity

Think carefully and deeply. Your next move could be the last. The enemies are watching everything you’re doing and are ready to respond at any time.

Emotional tension and a high chance of failure are the main drivers of highly efficient decisions in strategy games. That’s why these games are widely thought to be one of the best ways to train acute decision-making skills that could be applied in daily life and workplace.

Continue reading

How Marketers Stay Productive: Cáit Power of Element Wave

This week we feature Cáit Power, Mobile CRM Team Lead for Element Wave. Element Wave makes incredible technology that powers mobile marketing automation. Cáit’s background is in mobile marketing, journalism, and travel.

In this interview, you can read more about her work at Element Wave, favorite marketing tools, productivity tips as well as her advice for budding marketers.

Continue reading