I have been working with a consumer goods e-commerce client for more than 2 years now, overseeing their global marketing efforts through and through.
When I started out with these guys, they were pacing at warp speed, looking to do a thousand things very fast. And that’s sort of the expectation when the company is chasing growth and looking to scale up. But for some reason, somehow, somewhere down the line, the pace got slower. The numbers remained where they were when we started our seemingly grand plans, even after putting a lot of effort and money. And then for the next few weeks, we just kept brainstorming about what we could do to grow the sales and scale the business to greater heights. Continue reading