5 Creative Ways to Land a Remote Freelance Job

Freelancing has its thrills. It’s a chance to break away from the typical corporate way of life, to work on projects that speak to your unique skills and talent, and all this with a lot of flexibility and work-life balance, too. Many professionals, today, are open to taking up freelance projects when they move out of full-time jobs and are looking to explore their options. Some just like the idea of making a few extra bucks as a remote project resource. And many times, it just so happens that those who start out with just a few projects end up realizing that the amount of work this way is enough to make freelancing and contractual projects a decent full-time thing.

But whether it’s you who has chosen the life of a remote project contributor or a freelancer, or that it’s chosen you, the only way to become successful as a resource-for-hire is to know what you are up against. Continue reading

Marketers Take Note: A Sure-Shot Way to Drive Growth Is by Investing in People

One of the things you most frequently pick up at any marketing meetings these days is the term ‘growth’. And for obvious reasons, too.

The need of the hour across most marketing-driven organizations is to start thinking ‘macro’, to aggregate the best revenue generating and brand building ideas from everywhere they pour in, and to build teams that think beyond campaigns and copies.

In my recent stint at a marketing organization, one of that vital tasks that I and the team were signed up for was to help drive the said company’s sustainable growth agenda. And as a team, we realized early on that playing by the conventional rules of the game would not cut it if we really had to tear through the noise in the market. What we also realized was that this was a great opportunity for the lot of us to help map a new way of work for the entire marketing team. Continue reading

Emails That Work: Here’s How You Make Email Marketing Holistic

Since the dawn of email marketing, its core purpose has remained the same – to send the right kind of content, to the right people and at the right time. Thanks to all the many years of tech developments and sophistications, most notably the smart data mining technologies, we have managed to map the ‘right people’ and the ‘right time’ for all our marketing communications, including email marketing.

Seemingly enough, we are still struggling with the ‘right content’ bit. Although one can argue that the overarching context of any marketing communication is to be relevant and useful to the consumer, email marketing paces on a broader track. Continue reading

6 E-Commerce Growth Hacking Tips You Can Rely On

I have been working with a consumer goods e-commerce client for more than 2 years now, overseeing their global marketing efforts through and through.

When I started out with these guys, they were pacing at warp speed, looking to do a thousand things very fast. And that’s sort of the expectation when the company is chasing growth and looking to scale up. But for some reason, somehow, somewhere down the line, the pace got slower. The numbers remained where they were when we started our seemingly grand plans, even after putting a lot of effort and money. And then for the next few weeks, we just kept brainstorming about what we could do to grow the sales and scale the business to greater heights. Continue reading