As a content marketing professional, the first thing you are introduced to in the job is the marketing calendar. Typically an excel sheet of tactical plans pertaining to brand building and promotions, a marketing calendar is the heart and soul of all marketing activities – digital and offline. And if you don’t have a solid one to guide you (or your team’s) efforts it might as well all be a wild goose chase.
It’s been half a decade since I have been on the content side of marketing, consuming and creating a whole wad of it day in and day out. It’s a challenging field of work. Big wins happen quickly AND fade away quickly. Finding time to adapt and improve is the toughest part of the job, but it’s the one that ensures growth and continued occurrences of these short-lived successes. Continue reading
The one thought that has kept me at ease these past few months is that I have progressively been grooming myself to make conscious life choices and in general, at that. I am a more thoughtful shopper today, more conscious about my meals, and quite mindful of my impact on the people and the environment around me. But this time around I am looking at ‘scaling’ things up in the year that’s to come – improving what I have tweaked. And that’s all in the good spirit of living a fulfilled and productive life, fairly and honestly speaking.
I have been a start-up girl for the longest time. I have worked with a whole bunch of dynamic people, those who are always sprinting, always busy and always ‘on’. The lights never go down in most of these offices and there is always a little too much that’s left to be done.
The good thing about a setup like this is that it breeds an active work culture, one with thriving momentum and proactivity. On the hind sight, when the environment gets this busy and things are piling their way to the north, it becomes, if nothing else, challenging to deliver perfect work. Continue reading
It’s that time of the year when we are looking back at all that we’ve done, achieved, and managed to make better in the year that just went by. And while the year wasn’t quite the breeze we’d (naively) hoped it would be, we find ourselves feeling positive and more prepared to take on all that 2017 has to offer.
Among the many things we worked on and gave a thought to, one was the subject matter of productivity. How could we size it up in 2017? In what ways can we make all that we know about productivity more relevant for 2017? What are the innovative productivity tips and tricks for the year to come? What’s going to help us work smarter and more mindfully this year?