There is a note on my desk that reads “I survived another meeting that should have been an email.” I put that note there and yes, I hate meetings that are without an agenda, rob me of my productive hours and leave me feeling exhausted. I have finally found a way to put an end to all the pointlessness. Continue reading
I have been working with a consumer goods e-commerce client for more than 2 years now, overseeing their global marketing efforts through and through.
When I started out with these guys, they were pacing at warp speed, looking to do a thousand things very fast. And that’s sort of the expectation when the company is chasing growth and looking to scale up. But for some reason, somehow, somewhere down the line, the pace got slower. The numbers remained where they were when we started our seemingly grand plans, even after putting a lot of effort and money. And then for the next few weeks, we just kept brainstorming about what we could do to grow the sales and scale the business to greater heights. Continue reading
It’s impressive, and sort of unsettling, to see the extent to which smart machines are taking over so many of the day-to-day jobs across the world. One of the first ‘smart machines’ by the San Francisco-based Momentum Machines was a device that could make grilled-to-order gourmet burgers from scratch without any human intervention at all. Rethink Robotics’ Baxter can learn repetitive assembly line-like tasks quickly and work alongside (and without) humans with no risk of injuring them. And then there is Google, which is powering through thousands of ‘deep learning’ projects that will significantly improve the way we search, discover, and experience the world around us by identifying and making sense of the millions of information patterns.
As intelligent machines begin to march their way into our worlds, outsmarting us along the way, it’s worth expending some thought into what all AI can do for us, our industries, and jobs, and how best we can use it to re-imagine the organizations for the future. Continue reading
As a content marketing professional, the first thing you are introduced to in the job is the marketing calendar. Typically an excel sheet of tactical plans pertaining to brand building and promotions, a marketing calendar is the heart and soul of all marketing activities – digital and offline. And if you don’t have a solid one to guide you (or your team’s) efforts it might as well all be a wild goose chase.
It’s been half a decade since I have been on the content side of marketing, consuming and creating a whole wad of it day in and day out. It’s a challenging field of work. Big wins happen quickly AND fade away quickly. Finding time to adapt and improve is the toughest part of the job, but it’s the one that ensures growth and continued occurrences of these short-lived successes. Continue reading