I love presenting Brightpod to a digital agency founder or his/her digital marketing team. I think giving a demo to a prospective customer is the best way to get into their head and know what they are thinking before you make the sale. What problems do they have and why they need a project management tool for their business. I use a combination of Join.me and Skype and do anywhere from 2-6 demos each week.
Most digital marketing teams that I talk to have anywhere from 10-40 client projects and are in a growth stage. Their goal is to scale up as fast as possible. Scaling includes managing more projects with the same team. It takes time to find the right people and train them. However, its easier to win new projects and have your existing team work on them.
Today, I have come up with 6 best practices to help your marketing team manage dozens of projects with a lot of ease, confidence and control.
As a freelance content strategist and writer, I have had the glorious advantage of being able to work whenever I want, wherever I want to – the benefits of remote working have been documented extensively.
I have come to realize, though, that mere willpower and discipline is not enough to get through a day of working, especially in the area of marketing. Marketers will know exactly what I’m talking about – one minute, we’re writing an extended longform article on “X Ways to be Productive”, and the next we’re off replying to urgent customer requests on our client’s social media platforms.
We wear many hats, and without the right tools to help us stay on top of each project, it is impossible for us to be productive. Instead, we end up doing a bit of everything, to dismal results.
Thankfully, there is plenty of help all around. Here are 8 productivity tools that the modern marketer absolutely needs to use.
Winning or losing a client is all in execution. Ideas are plenty but can your team successfully translate ideas into content, websites, design, blogs, tweets, campaigns etc.?
The other day I was at a local coffee shop when I overheard a team talk about their next client pitch and what everyone would be working on. They were planning via email [yikes!!!]. I politely introduced myself and then told them about what wonders Brightpod could do for their small digital agency. At first they were hesitant – “oh no, not another software”! I proceeded with caution and just spoke to them on 3 things that Brightpod did that were unique to a project management tool and that would help them stay on top of their game and help them win many more projects.
Shawn, Myra and Jay were all ears.
For our twelfth interview series, we feature Robby Macdonell, VP of Product Development at RescueTime . RescueTime is a service that helps people understand how they spend their time on the computer.
In this interview, you can read more about his work at RescueTime, favorite marketing tools, productivity tips as well as his advice for budding startup marketers.