3 Reasons Why You Need to Start Using Data for Marketing Success

Meeta Sharma
By
November 18th, 2014 // Agile Marketing, Work Smart

BigData_2267x1146_whiteFrom small logistics companies to large marketing mammoths – everybody seems to be obsessed with ‘Big Data’. While some companies have dedicated teams working on deciphering trends and patterns from analysing of a mound of data, there are those who have gone supercilious by buying out data processing agencies altogether.  The key thing to note here is that everybody is slowly warming up to big data.

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Creating a Full-Proof Holiday Editorial Calendar

Meeta Sharma
By
November 13th, 2014 // Digital Marketing, Tips & Tricks
christmas calendar

Image: Flickr

If there was ever a time for you to get started with an editorial calendar for your all your content publishing efforts – be it for your blog, website or social media – it’s now. With holidays around the corner, there is just so much pressure to come up with engaging content that appeals to the sentiments of the season and drives volumes that it’s easy to get dismayed (ironically) among all this holiday merriment.

Holidays are possibly the greatest marketing opportunity in the entire year. From thanksgiving to Christmas, the three months between October and December pack in just one too many occasions for brands to showcase their best ever. And in order to stay above all the festive frenzy (and promotional noise), it is very important to get your marketing team organized well in advanced and ready a content marketing strategy that will see you through these three crazy months of the year.

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[Infographic] The Social Video Starter Guide

Sahil Parikh
By
November 11th, 2014 // Digital Marketing

 

 

Until the 1960’s, advertising was the standard old-fashioned salesmen with his briefcase in tow, knocking on doors selling air conditioners or washing machines. Seeing a rising industry in selling products, ad agencies began popping up in major cities, and middlemen ad men were hired to market for major companies in magazines, newspapers, and billboards. By the mid-60’s, with the addition of a television-set video commercials and infomercials became the wave of the future.

 

The truth is, that hasn’t changed. Customers and targeted clientele are forever grabbed by the moving picture. But in today’s world, consumers have figured out how to tune out commercials that don’t matter. TV programs can now be pre-recorded and TV commercials skipped over. Companies have had to scramble to find new, more interesting ways to catch attention. The new wave? Social media. Advertising on Facebook and Twitter became the new target, the best way to catch attention where there were pools of willing consumers.

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Your One-stop Guide to Social Media Marketing for the Holiday Season

Meeta Sharma
By
November 6th, 2014 // Digital Marketing, Tips & Tricks
holiday theme

Image: Flickr

A recent blog post by Offerpop suggested that this year, it is expected that holiday spendings will hit $600 billion mark. And that it is further expected to increase by 8% over the course of the holidays that are just around the corner. That’s a lot of money, but more than that it’s indicative of the fact that people all over the world will be willing to spend, and spend well this holiday season.

So, if there was ever a time to make an impression it is now. Retailers all over the world are gearing up put their best foot forward as the holidays approach, and they are leveraging social media to really push their cause. This is chiefly because social media is one channel that can help increase a brand’s reach meaningfully, build some serious social awareness about the various promotional offers, and do so at literally a third of the price that a conventional media outlet would demand.

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