How Marketers Stay Productive: Steve Rayson of BuzzSumo


This week we feature, Steve Rayson, Director and at BuzzSumo. BuzzSumo is a search tool that tracks content on all social networking sites and ranks them based on the number of shares on Facebook, Twitter, LinkedIn, Google+, and Pinterest. It monitors content by topic or user and uses an advanced search engine to deliver accurate results.

In this interview, you can read more about his work at BuzzSumo, favorite marketing tools, productivity tips as well as his advice for budding marketers. Continue reading

How Social Media Can Boost Your Productivity

Surfing the web and browsing your social media feed has earned a reputation for wasting time and costing employers money. There is another side to social media, and when used correctly, the use of social media accounts can actually increase productivity, instead of draining it. Whether you engage employees on public sites such as Facebook or Twitter, or if you are using an internal social media system, you should make use of the new ways that social media accounts can change the way we work and do business.

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3 Keys to Identifying and Fixing Inefficient Marketing Processes

Hardwork Completing work progress. Detailed Vector

Our marketing strategies are in place to drive our businesses forward, but what happens if they’re not working as efficiently as we had hoped? Simply having marketing processes in place is not enough. If they’re not pulling in new business or attracting new attention, then you will want to reevaluate your marketing strategies.

But how do you know if your marketing processes are inefficient? Here are 3 key tips for evaluating your current marketing strategies, determining what is not working the way you want, and what you should do to create a more efficient process.

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