Creativity is quite an obscure concept; one which ambitiously questions the existing way of things and the scope of human potential. And every so often it redefines the boundaries of human capability. So, it will not be completely over-reaching of me if I were to infer (rather gallantly, too) that creativity holds the key for unlocking new ideas and innovations.
In a business setting, the yearning for creative minds is greater than ever before. Caused by a worldwide outcry against innovation shortfall, people bearing high levels of creativity-related skills (or even a reputation thereof) are being hunted down for building more productive teams capable of building innovative products. Today, the norm that dictates how we compose our teams leads with a basic premise that creativity helps generate greater economic value for a business and therefore innovative thinkers are an absolute must in product management or marketing teams.
This week we feature Leanne Graham, CEO at GeoOp. GeoOp offers web and mobile applications that enable teams to manage jobs and staff in real time.
In this interview, you can read more about her work at GeoOp, favorite marketing tools, productivity tips as well as her advice for budding startup marketers.
This week we feature Jason Rodriguez, Community Manager at Litmus. Litmus is an email testing service for web and marketing professionals allowing users to preview their email campaigns across email clients and devices.
In this interview, you can read more about his work at Litmus, favorite marketing tools, productivity tips as well as his advice for budding startup marketers.
It’s the latest addition to the digital marketing lexicon but there is nothing quite new about content marketing. It’s only that we have finally acknowledged that there is a thing called as ‘content marketing’ or what some fancy digital marketing pedants would call ‘brand journalism’. After all, you know something called ‘content marketing’ is important when global brands like Coke, Pepsi, and Red Bull start embracing it and devote sincere time and efforts towards developing insane and some really creative content.
A Wikipedia page has captured the essence of content marketing rather concisely as it notes, “content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire customers.” That’s basically it.
As much as I hate to admit it most of my professional time is used up trying to take care of the silliest of things. There’s a never-ending loop of interrupting emails that come knocking at my inbox every minute of the day, overwhelming me with just too many “urgent” requirements; the vicious length of procedures and approvals that need conforming to, and an incessant obsession with pointless meetings — it’s exhausting!