You may have read way too many blog posts and articles on how social media can help you grow your business, find new customers, engage with customers, and so on and so forth. But let me tell you that reality cannot be far from this. All this hoopla about social media being the ultimate ‘go-to’ promotion strategy comes with a lot of fine print which many businesses, including ecommerce ones, tend to neglect.
I will admit to a few things:
One, social media is a great universe to tap. There are more than a billion people on it and if you cannot make there, where else can you do it?
This week we feature Marvin Strauss, Customer Experience Guru at Reamaze. Reamaze is lightweight customer support software developed for small businesses.
In this interview, you can read more about his work at Reamaze, favorite marketing tools, productivity tips as well as his advice for budding marketers.
From small logistics companies to large marketing mammoths – everybody seems to be obsessed with ‘Big Data’. While some companies have dedicated teams working on deciphering trends and patterns from analysing of a mound of data, there are those who have gone supercilious by buying out data processing agencies altogether. The key thing to note here is that everybody is slowly warming up to big data.
If there was ever a time for you to get started with an editorial calendar for your all your content publishing efforts – be it for your blog, website or social media – it’s now. With holidays around the corner, there is just so much pressure to come up with engaging content that appeals to the sentiments of the season and drives volumes that it’s easy to get dismayed (ironically) among all this holiday merriment.
Holidays are possibly the greatest marketing opportunity in the entire year. From thanksgiving to Christmas, the three months between October and December pack in just one too many occasions for brands to showcase their best ever. And in order to stay above all the festive frenzy (and promotional noise), it is very important to get your marketing team organized well in advanced and ready a content marketing strategy that will see you through these three crazy months of the year.
Until the 1960’s, advertising was the standard old-fashioned salesmen with his briefcase in tow, knocking on doors selling air conditioners or washing machines. Seeing a rising industry in selling products, ad agencies began popping up in major cities, and middlemen ad men were hired to market for major companies in magazines, newspapers, and billboards. By the mid-60’s, with the addition of a television-set video commercials and infomercials became the wave of the future.
The truth is, that hasn’t changed. Customers and targeted clientele are forever grabbed by the moving picture. But in today’s world, consumers have figured out how to tune out commercials that don’t matter. TV programs can now be pre-recorded and TV commercials skipped over. Companies have had to scramble to find new, more interesting ways to catch attention. The new wave? Social media. Advertising on Facebook and Twitter became the new target, the best way to catch attention where there were pools of willing consumers.